Wal-Mart is the Low-Price Leader Research Paper - 1

Wal-Mart is the Low-Price Leader - Research Paper ExampleAccording to the Bureau of Labor Statistics (2011), the ordinary unemployment rate across the United States remained steady for February and March 2011 at an estimated 8.8%. Thus, while working for a company like Wal-Mart whitethorn not be ideal, it may be one of the few forms of employment that many Americans argon able to secure under the current sparing circumstances facing the country instantly (Glasmeier, 2006).Unfortunately, the retailer is taking obvious advantage of the desperation of customers and employees. In remaining a major force in the retail industry, gaining power through the economic crisis on multiple levels, the actual costs behind its low prices atomic number 18 definitely not a part of the organizations publicized selling strategy (MSNBC, 2005).However, there has been a great deal of research presenting information suggesting the low prices come at very high costs, not only to the employees notwithst anding by extension the customers, through poor customer service and an overall negative shopping experience (Glasmeier, 2006). Unless changes ar made to the way employees are treated, and protections are allowedeven if they do not come in the form of unionsthese employees will only continue to grow more and more disgruntled to the point where customers are turned off by the overall experience and even those who may not be able to afford it, will go elsewhere. These customers do not need to be made to feel bad about their shopping experience, Wal-Mart has an opportunity that they are failing to realize.At this point, they have a massive market share, which will most likely return to what it was prior to the 2008 economic collapse, in the next couple of years when the economy bounces back from its brief devastation ground on historical data (Microsoft, 2011). However, without implementing a training program that drives customer loyalty through employee satisfaction, Wal-Mart has t he potential to lose their significant gain, to competitors like Target, when unemployment rates are down and the economy is booming once again (Microsoft, 2011).